Why and How to Write a Website Proposal

If you are reading this post probably you already know how proposal might be important, if not then it’s definitely worth repeating: bad or even worse no proposal at all could be not only a deal breaker but a could turn into a nightmare for you (price is too low, client’s expectations too high and so on). And having a proposal makes a beginner freelancer look more professional – that’s always a good selling point.

I thought the same when friend of mine asked me to help his friend to build a “simple” website as he said. It wasn’t a 1 page website, actually after a discussion with client it appear to be a mid-size CMS portal with RSS link aggregation feature. I didn’t want to waste much time to write detailed list of requirements but I needed some document to support and continue our business communication – proposal.

Here’s main parts of my proposal:

  • Client Information – Company Name, Address, contact phone number and etc.
  • About Contractor – Brief paragraph about you or your company, list of previous and/or current clients, portfolio, credentials, certificates, degrees.
  • Purpose – Description of project. Weather it is an e-commerce, marketing, service or information oriented website.
  • The Site Map – No explanation needed. Nice, colorful chart is preferable
  • Web Application – Mention what web application will be needed, usually it’s CMS with customization and modules or rarely custom-build webapp
  • Project Overview – All the details from your initial interview with client could be put here (you had conversation with the client, right?)
  • Services – What is included in price
  • Conditions and Exclusions – What is excluded, things like hosting and domain name registration could be extra
  • Development Schedule – How many phases of development and when payments are due.
  • Maintenance and Additional Changes – Follow up cost, like support and changes after going live.
  • Estimated Service Costs – Breakdown of website price.

You can also download example of my proposal (all the names and prices are changed) and use it as a template or example.

And don’t forget that well thought proposal could save you lots of anger and frustrating later!

Author: Azat

Techies, entrepreneur, 20+ years in tech/IT/software/web development expert: NodeJS, JavaScript, MongoDB, Ruby on Rails, PHP, SQL, HTML, CSS. 500 Startups (batch Fall 2011) alumnus. http://azat.co http://github.com/azat-co

One thought on “Why and How to Write a Website Proposal”

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